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Are Your Frontline Employees Part of Your SM Strategy? - Polinchock's Ponderings
David Teicher, writes in Ad Age, (What Marketers Can Learn From Starbucks' Foursquare Stumble) about a recent experience he had trying to use his coupon for being a Foursquare Mayor at his local...
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Experiencing the Sharp Experience
What happens when a $2.1BB+ organization re-commits its 20,000+ people to its vision and values?! I got to find out last week when I attended “Extraordinary: The Power of Ten” the All-Staff Assembly...
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Circumvent a HR Crisis with Employee Brand Engagement
Sometime in the next year or two, I predict U.S. companies will undergo a human resources crisis. As businesses stabilize and people become accustomed to a certain degree of economic uncertainty, a...
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Are All Your Employees Brand Ambassadors?
A few years ago, I was doing an interview for a new book about experiential marketing and I was asked about the importance of brand ambassadors. My response was that while they were certainly very...
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Garden Fresh Practices Fresh Business Principles
Thanks to my column-writing gig with QSR Magazine, I recently got an insiders’ look at a remarkable company, Garden Fresh Restaurant Corp. You probably know them as Souplantation, the 110+ unit salad...
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When I Grow Up
I guess it's no big surprise that in a (US) survey of over 10,000 young professionals Google came out as the company that most would like to work at. And by some margin, with nearly a quarter of survey...
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What Is So Good about Pret A Manger
Recently the Sunday Times had a long article about the company that explained that its 224 British outlets receives a weekly visit from secret shopper, whose job it is to assess the store and its...
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The 70, 20, 10 Model
The 70,20,10 model for learning and development seeks to blend different approaches to into a sum greater than its parts. Powerful learning, the theory goes, is comprised of:around 70% from real-life...
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Why Training Staff How to Use Social Media Will Help Your Business
The Information Commissioner’s Office in the UK has warned employers not to ask for the Facebook username and log-in details of their staff or of people who apply for jobs. That this even has to be...
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If Your Employees Don’t Understand Your Brand, How Will Your Customers?
The other day I was meeting with the executive team of a growing retail chain, a prospective client. The conversation turned to the brand tagline and as the Chief Executive Officer began to explain how...
View ArticleClik here to view.
What Do Your Employees Know About Customer Experience?
What do your employees know about customer experience?I've been talking about the importance of employees to the customer experience since my days at J.D. Power and Associates 20 years ago; sadly, in...
View ArticleClik here to view.
Circumvent a HR Crisis with Employee Brand Engagement
Sometime in the next year or two, I predict U.S. companies will undergo a human resources crisis. As businesses stabilize and people become accustomed to a certain degree of economic uncertainty, a...
View ArticleClik here to view.
Are All Your Employees Brand Ambassadors?
A few years ago, I was doing an interview for a new book about experiential marketing and I was asked about the importance of brand ambassadors. My response was that while they were certainly very...
View ArticleClik here to view.
Garden Fresh Practices Fresh Business Principles
Thanks to my column-writing gig with QSR Magazine, I recently got an insiders’ look at a remarkable company, Garden Fresh Restaurant Corp. You probably know them as Souplantation, the 110+ unit salad...
View ArticleClik here to view.
When I Grow Up
I guess it's no big surprise that in a (US) survey of over 10,000 young professionals Google came out as the company that most would like to work at. And by some margin, with nearly a quarter of survey...
View ArticleClik here to view.
What Is So Good about Pret A Manger
Recently the Sunday Times had a long article about the company that explained that its 224 British outlets receives a weekly visit from secret shopper, whose job it is to assess the store and its...
View ArticleClik here to view.
The 70, 20, 10 Model
The 70,20,10 model for learning and development seeks to blend different approaches to into a sum greater than its parts. Powerful learning, the theory goes, is comprised of:around 70% from real-life...
View ArticleClik here to view.
Why Training Staff How to Use Social Media Will Help Your Business
The Information Commissioner’s Office in the UK has warned employers not to ask for the Facebook username and log-in details of their staff or of people who apply for jobs. That this even has to be...
View ArticleClik here to view.
If Your Employees Don’t Understand Your Brand, How Will Your Customers?
The other day I was meeting with the executive team of a growing retail chain, a prospective client. The conversation turned to the brand tagline and as the Chief Executive Officer began to explain how...
View ArticleClik here to view.
What Do Your Employees Know About Customer Experience?
What do your employees know about customer experience?I've been talking about the importance of employees to the customer experience since my days at J.D. Power and Associates 20 years ago; sadly, in...
View Article
